As a funeral professional, you juggle countless responsibilities.

From managing budgets to handling paperwork and serving families during their most difficult moments, it’s easy to get caught up working in your business and lose sight of working on it.

However, the funeral profession is more competitive than ever, so standing still isn’t an option.

Now is the time to refocus to ensure your funeral home stays top of mind with families.

If you’re wondering how to position your funeral home for success – start here!

Keep reading to discover 5 strategies to make 2025 your best year yet.

1. Stay active online for brand awareness

Many funeral families today want to learn about you online before visiting your funeral home. An active social media presence lets families see who you are, what your values are, and how you can help them.

No other social media platform connects funeral homes with families quite like Facebook does.

According to Statista, more than 250 million people use Facebook in the U.S. That number is expected to grow to nearly 260 million by 2027. Plus, many of Facebook’s users are 55 and older – meaning many may require at-need services for a loved one or want to learn about preplanning. Use Facebook to share helpful information and connect with them.

Click here to discover 4 ways to build your Facebook audience!

2. Build trust and credibility with Google reviews

Like social media, many families will rely on Google reviews to learn about your funeral home.

According to recent reports, 81% of consumers use Google to evaluate local businesses. And on top of that, 93% of users say online reviews impacted their buying decisions.

That means you could be missing out on serving more than half of all families in your community just by not having reliable Google reviews!

Building up your positive Google reviews helps families feel more confident choosing you. Regardless of their needs, funeral consumers want to know they are making the right decision to turn to you for help.

Gaining consistent, positive Google reviews doesn’t have to be a challenge, either. Your funeral home already provides excellent care and service to families. So, make it easy for well-served families to be advocates for your funeral home.

In 2025, you can use a digital aftercare program that makes asking for Google reviews a priority. That way, you only have to focus on backing up those reviews with great service, which can lead to success for your funeral home.

Read 10 dos and don’ts of getting Google reviews for your funeral home.

3. Grow your preneed program online

Have you ever thought about how you can grow your funeral home’s revenue? There are viable options, like increasing your prices, but many funeral professionals don’t want to go down that road.

However, investing in the right preneed strategy is something to consider in 2025, especially if it helps you grow your program online.

Using social media, your website, and other tools can increase your preneed leads and sales!

With the right strategy, you can watch your preneed program soar in 2025.

Find out more about how to boost your preneed program here.

4. Understand the families in your community

It’s no secret that funeral consumers are different today than they were 20 or 30 years ago – and keeping up with changing funeral preferences can be a challenge.

But knowing these preferences is important to avoid unintentional dissatisfaction with your service.

Stay updated on today’s funeral consumers and predict business trends by consuming reliable funeral-related content. Listen to podcasts, subscribe to newsletters, visit resourceful blogs, explore ideas with other funeral professionals, attend conventions, and more so you can continue to provide exceptional service in 2025.

Start with this all-you-need-to-know resource about today’s funeral consumers!

5. Avoid the “paradox of choice” with an eCommerce tool

You might think the more choices you have, the better. Psychologist Barry Schwartz conducted research that found the opposite is true. We value some options, but we become overwhelmed when we’re given too many options, which results in us never making a choice or picking the path of least resistance.

Your families can experience this “paradox of choice” if they have to make too many decisions and are presented with too many options when planning a funeral. An easy way to avoid the paradox of choice in person is by showing only a few merchandise items that would best suit the loved one instead of going through the entire catalog.

But what about families that want to start the preplanning process online?

An eCommerce or online planning and funding tool can help. With it, families can start the preplanning process, get a few recommendations, and pay for a plan online. Or they can meet with you to finalize their plans in person.

And if the tool integrates with your preneed program, even better!

Check out this article to read more about eCommerce.

Make 2025 your best year yet.

Serve families with great care and boost the success of your funeral home in 2025 by following these tips. Not sure where to start?

We can help.

At Funeral Directors Life, we aim to keep all parts of your funeral home successful. From preneed to aftercare and everything in between, we’ll take care of your business so you can take care of families.

No matter where you need help, we can partner with you to make 2025 another great year for your funeral home.

Fill out the form below to request a consultation.