4 Ways to Protect Your Funeral Home’s Legacy
Your funeral home has been a key part of your community for years. Perhaps decades. Maybe even generations.
You’ve helped countless families through difficult times and have created a legacy of care, compassion, and professionalism for your funeral home.
But as new business challenges arise and families’ needs evolve, you need new ideas – and partnerships – to help you tackle those obstacles while guarding your cherished history and reputation.
To protect your legacy, you need a partner who can help you improve your daily operations, encourage future growth, and continue to serve families well.
Here are 4 ways the right partner can make a lasting difference for your funeral home.
1. Drive sales for future growth
Having reliable sales is essential to protecting your funeral home’s future in a competitive market.
However, increasing your preneed leads and at-need sales can be difficult. That’s where the right partner can help you generate consistent leads that will protect your business for years to come.
Here are 2 key ways:
Building an active preneed program
An active preneed program gives your funeral home a competitive advantage by reaching families well before their time of need. The right partner will help you use marketing and networking strategies to generate referrals from families, increase preneed demand, and achieve your short-term and long-term sales goals.
>> Click here to learn more about the benefits of having an active preneed program.
Using proven sales tools and strategies
Your funeral home partner should be an expert at connecting with digital families to drive preneed sales.
One of the best ways to do that is with an online preplanning tool. The right tool will let families explore their options online and help your funeral home reach a new market.
An online preplanning tool allows families to prearrange online through your funeral home from the comfort and convenience of home. Your tool could promote all funeral options (not just cremations). It can also educate families on the value of a funeral, provide a funding option, guide families through the entire planning process, and more.
By partnering with experts who understand the value of preneed sales, you can grow your revenue, ensure your preneed sales remain a cornerstone of your business, and continue to offer the same personalized service that has always set you apart.
2. Boost your brand with strategic marketing
Your funeral home’s reputation is built on your brand. You need to protect your brand and reputation with a specific marketing strategy. The right partner will help you elevate your funeral home’s brand in a way that reflects your history, shares your heart for service, and lets families know exactly how you can help them.
Many funeral homes believe the goal of marketing is to be seen by as many families as possible. However, marketing – especially funeral home marketing – isn’t about reaching all people. It’s about reaching the right people.
Your marketing partner should understand this fundamental difference. They should also specialize in keeping your funeral home top of mind with families in your community. Especially with the rise of digital marketing, the right partner will help you grow your online presence through social media, your website, search engines, and more, so you can consistently remind the right families that you’re ready to help.
And don’t forget, successful marketing isn’t just about getting views – you need to share the right message. The right partner will help you show families what makes your funeral home special and why you’re the best choice, using social media posts, videos, articles, and more.
Seek out a partner who understands the importance of sharing your unique message with the right families in your community. That way, you’ll ensure that families always associate your funeral home’s brand and legacy with excellence and professionalism.
>> Click here to learn how this funeral home found marketing success by sharing the right message.
3. Free up time with financial support
As a busy funeral professional, your top priority is serving families – even when managing your funeral home takes up much of your time.
But if you’re always focused on the business side of your funeral home, you can’t properly serve every family who needs you. You can protect your time by working with a partner who offers timesaving solutions that increase your efficiency and streamline your financial processes.
Take insurance assignment processing as an example. Waiting to get paid on assignments can create frustrating delays and paperwork. The right partner can help those headaches disappear by getting you paid quickly and handling the details for you. You’ll have access to fast, easy processing that ensures your cash flow is always moving in the right direction so you and the families you serve can focus solely on creating a healing and meaningful funeral.
When your cash flow is running smoothly, you’re also free to think about the long-term value of your business, which is especially important in protecting your funeral home’s future. The right partner can provide expert guidance on capital improvements, acquisitions, and renovations to your facilities. Or, if you’re looking to sell your business, your partner should help your funeral home with all the financials so you can stay focused on finding the right owners that will uphold your legacy.
>> Click here to learn how this funeral home found an easier lending process with the right partner.
With a strong partner who can handle complex financial tasks, you’ll spend less time on paperwork and more time connecting with families, which preserves your funeral home’s legacy over time.
4. Improve accounting for lasting peace of mind
You didn’t go to mortuary school to be an accountant – you went to learn how to help families in their time of need. Still, your funeral home’s accounting is one of the most important aspects of your business, and you need accurate accounting to protect its future.
Start with a partner who can take all your financial data and make it simple for you to understand, all while keeping you in compliance. Choose an accounting team that offers you daily account balancing, payroll services, on-time financial reporting, expert tax preparation, budget and planning consulting, and more.
Your accounting partner should also be able to automate many payroll processes, such as direct deposit, time tracking, online paystub information, and tax reporting, to make things even easier for you and your staff.
When you have expert assistance in managing your funeral home’s accounting, you’ll set your funeral home up with strong accounting practices that will help you achieve your long-term goals, keep your business healthy, and prepare for the future.
Choose a partner who protects your legacy and focuses on your future.
Focusing on your funeral home’s sales, marketing, finances, and accounting is critical to securing its legacy and future. But spending time on each of those areas of your business takes energy that could be better used caring for families.
You need a partner who can help you with all four pillars of your funeral home, has a long history of supporting funeral homes, and knows just how important your legacy is.
At Funeral Directors Life, we understand the unique challenges and opportunities funeral homes face. As a trusted partner in the funeral profession, we seek to provide funeral homes with the tools and resources they need to grow their business and secure their future.
Fill out the form below to discover how we can support your growth and stability so that your funeral home’s legacy continues for generations.
